Monday, January 18, 2010

Product of the Week - Kewpie Mayo

One of my favorite products comes in a soft plastic squeeze bottle adorned with an image of a Kewpie doll. Kewpie Mayonnaise is a Japanese version of the ubiquitous condiment Americans use in everything from salads to sandwiches. Unlike the flabby white American mayo that tastes mostly of fat and not much else, Kewpie is a bit more golden in color, thinner in texture, and full of umami. To my palate, it tastes more like homemade mayonnaise, with an obvious eggy flavor and maybe a bit of olive oil.

Unless I'm cooking for a large group (for example, an office party) at which time I'll use an inexpensive American brand, Kewpie is the only mayonnaise that lives in Casa Minx. It's a perfect sandwich spread on its own, but the addition of a few other simple ingredients can transform it into a delicious sauce, salad dressing, or dip. I like to mix a couple squirts of mayo with some gochujang (Korean bean paste) and a bit of Sriracha for a perfect hamburger spread. Of course it also works well with chicken or tuna salad, and makes very flavorful egg salad and deviled eggs.

The biggest problem with Kewpie mayo seems to be its availability. Giant Food near me carried it for a brief time, as did Asia Foods on York Road. Wegman's has a large International foods section but no Kewpie. We usually have to make a field trip to H Mart and then we buy several bottles at a time. If you don't have an Asian grocery store near you, Kewpie mayo is available at


Wendi said...

Hmmm, I'm dangerously close to H Mart. While my mayo consumption has gone way down, I'm intrigued to maybe give this a try. Who doesn't want to open the door to the fridge and be greeted by a happy Kewpie?

Chris said...

I may have to break down and try this . . . my Chinese friend in grad school used to use it exclusively, and though I don't use much mayo, I do like it. AND we have an asian market near us that carries it . . . WIN!