I just had a taste of Starbucks' new instant coffee, VIA Ready Brew, and I gotta say...it's good! I tried it black and it was just perfect - and I don't usually drink black coffee. Didn't taste like instant at all.
Over the weekend, Starbucks will be doing a taste challenge between Pike Place and VIA. Customers to correctly guess which is which will receive a coupon for a free tall brewed coffee and an offer for a buck off a VIA purchase. Here's a hint for the tasters - the one that tastes like burnt ass is Pike Place.