Monday, March 08, 2010

A Letter to Rocco DiSpirito

Dear Rocco,

Once upon a time, I liked and respected you. Not because you were tall, dark, and handsome (although that helped), but because you were a talented chef with a seemingly long and bright future. Reading about your innovative and interesting food at Union Pacific made me want to dine there, particularly after
New York Magazine labeled it, "pure genius."

Unfortunately for you, genius is often not enough to sustain a career. Especially when big egos and bad business deals led to an NBC reality series and your ultimate demise - on national television, no less - in the restaurant industry; now you must make a living hawking cat food, frozen meatballs, and cookbooks. Your first book, the aptly-titled Flavor, won you a James Beard Award just as your reputation was going down the crapper. I thought, "well, maybe his ego hasn't gotten so large that it squeezed out any remnants of 'genius.'" But then you decided to "get fit," which most people believe is a euphemism, in your case, for "plastic surgery." This new obsession with weight loss has driven you to create a new cookbook full of "low-cal" recipes. Rather than preaching the all-important portion control, you have jumped on the ingredient substitution bandwagon.

I've never believed in that approach. It's better to eat nothing at all than to ingest a pale imitation of the real thing. Wheat gluten will never be chicken, hydrogenated vegetable oil will never be butter, and Velveeta will never be cheese. Likewise, black beans will never be moist, chocolate-flavored cake. And to prove that, I've taken it upon myself to make your 53-calorie brownies, which are brownies in name only. They are, indeed, brown.

But before I got to baking, I had to go shopping.

Let's assume I have a normally-stocked pantry, one that includes butter, eggs, flour, sugar, salt, vanilla, leavening agents, and cocoa powder. Let's look at what additional ingredients I had to buy to make these brownies.

$4.49 Medaglia D'Oro instant espresso
$2.49 Egg substitute
$1.78 2 cans black beans
$3.69 Walden Farms chocolate syrup
$4.19 small box of Truvia
$1.49 small sour cream
--------
$18.13 total

Let's compare this to what I have to buy to make the recipe I normally use:

$5.95 Ghirardelli Sweet Chocolate and Cocoa
--------
$5.95 total

So for $18, these should be some fabulous brownies, right? A box of Barefoot Contessa brownie mix costs about $8, and I hear those are pretty damn good.

Shopping was annoying enough, but then there was the matter of equipment. To make the Ghirardelli brownies, I dump everything in one bowl, stir, and pour into a baking dish. But for your low-cal brownies, I had to drag out the food processor, because unlike butter and sugar, black beans do not meld easily with other ingredients.

After everything was blended to a fair-thee-well, I must admit the runny batter did at least smell very chocolatey. This sparked a little hope and soon I was farting in anticipation to taste these beany treats. But first, the baking.

I had to increase the baking time to 38 minutes, as a mere thirty minutes left a toothpick covered with goo. And here's the result:

Beautiful, no? I'm going to say "no."

After waiting for the brownies to cool down completely, I cut them into 12 pieces. They were not-ungenerously sized.

Actually, the pieces were too generous. One bite was more than enough.

How do I describe them? Hmm...well, the flavor was predominately coffee, with a soupçon of bean. On the positive side, they didn't taste as artificial as I expected, but there was a slightly bitter aftertaste from the sweetener.

One of the joys of a good brownie is the contrast between crisp crust and either moistly chewy or cakey insides. These brownies, as one can see from the photo, were singularly smooth throughout, almost fudgelike, with small bits of bean skin adding the only texture. There was also a bizarre moist-yet-dry-ness to them. The only thing to which I can compare the texture is a mouthful of cold refried beans.

I did discover one way to make these brownies more palatable.

The cold creaminess of the ice cream and the sweetness of the dulce de leche added interest, not to mention flavor. A sprinkle of chopped nuts would have been nice too, for much-needed texture.

Overall, I will admit that I am not surprised at the result of this baking experiment. I did not expect them to taste good, or for them to fool me into thinking I was eating an actual brownie. Nor have they done anything to elevate you in my eyes, Rocco. In fact, I'm not sure you could sink any lower, culinarily. However, I am sure you will have much support from the hordes of drooling sycophants who still find you physically attractive and will put anything in their mouths as long as it has some connection to you.

With respect disgust,
theminx

14 comments:

Kate said...

:::cleaning spewed tea off my laptop screen::: So, I'm thinking you didn't care for this recipe. Ha!

You're a braver woman than I. Just reading the recipe made me a little nauseous. I got to "black beans" and I was done. Yuck.

Sue said...

LOL! "This sparked a little hope and soon I was farting in anticipation to taste these beany treats." Beautifully written! LOL!

Wendi said...

You made it so we don't have to...you're swell. Sorry that you wasted $18 and an afternoon of your life that you'll never get back.

Anonymous said...

I am so glad to hear these comments, I saw this on the Dr's show this AM and was all set to try, I have found better to stick with old favorites than to experiment with time and money

Anonymous said...

This is hilarious! I too saw this on the doctors and said WOW I gotta try this! But this honest review made me think about what ingredient substitution really mean. Rocco is a tool!

Rebecca said...

The pic of your brownies look the exact same than what mine look like. I made them today ( i guess i should have looked at reviews online first) i have the cookbook (pre ordered)it and was so excited to get it and cook great tasting healthy food. i honestly was shocked that they didnt turn out good. The pic in the cookbook looks nothing like what they really are. I cant believe that all these people on tv lie about the taste, especially Rocco! i am very disappointed and NOT going to attempted a 2nd try. i wasted too much money on this!
On a side note - Rocco's chicken marsla recipe from his cookbook is bad too

Larissa said...

I just made these brownies twice and they were aweful! I kept wondering if there was a misprint or something. They were dry, thin, and bitter. Very disappointing and a waste of money.

Anonymous said...

I love you for writing this. I too made the mistake of investing in this brownie abomination. I feel your pain and taste your disgust. I'm all for a low cal version of a yummy treat. This, however, is someone trying to capitalize on other people's desires to slim down while eating well. It's no substitute for the real thing. Black beans, how could that ever work?

Mrs.Miller said...

I have made these brownies many times. My kids and I love them, I even serve them up at dinner parties and always get complements. Now all of my friends and co-workers make them and they turn out great. I am not sure why they didn't turn out so great for you but you should give it another try. You could have done something wrong I can't see why over 30 of my friends, family and co-workers, including myself can make them and they turn out great and you can't. Maybe you should give it another try or maybe you just can't bake from scratch as well as you thought you can.

theminx said...

I never said I was a good baker. These brownies are pure shit, plain and simple. Can't explain why your family and friends like them, unless nobody has ever tried a real brownie before.

Anonymous said...

I made the brownies tonight and people with your anger over smaller things in life amaze me. I went to the store to purchase some of the ingredients and looked at prices before I checked out so I knew what I was getting into. I also know that the ingredients will make more then one batch. If you read your Betty Crocker Box you would have noticed it makes one serving. If you can't figure out how much somethings going to cost you should probably take a calculator next time with you to the store. Yes, They aren't like normal processed brownies with high levels of sugar. Yes, the are more condensed, but I have to say they really aren't bad and it was fast and easy to make. I have followed all of his recipes for one month and because of his book I have lost 23 pounds in one month. so I think it's sad that people like you have to be so critical in life and suggest that you take some ST. Johns Wart

theminx said...

Ah, Anonymous, someone SO VERY PROUD OF THE FACT THAT YOU MADE ROCCO'S BROWNIES, YOU COULDN'T USE YOUR REAL NAME...

Wait - is this Rocco's Mom?

...why did you eat those things if the best thing you could say about them is that they "really aren't bad." You'd save a lot of calories if you ate them only because they tasted GOOD.

As for using the overpriced ingredients in a second batch - if the first batch was a grainy, fart-filled disaster, why on earth would I bother making it again? I doubt you will.

Also, your snide Betty Crocker comment only makes you look like you have reading comprehension issues. I provided a link to my favorite brownie recipe, which are not made from a box.

harbor g said...

You're take on these brownies is correct. My sister in law gave us each a box of these for Christmas along with Rocco's book. My brothers had already given them a thumbs down. I tasted one and it was odd. I didn't know they needed to be refrigerated and when I was going to try them again they had developed a beautiful fur like a white long haired kitten. So I decided to try them myself. Agreed, they look nothing like the picture in the book. I also believe that the best way to eliminate the fat and sugar from a brownie is to not eat it. Why torture yourself with these? If you have the brownie craving, you are just likely to eat this and then that, by heading out for the real thing or whipping up the box of Betty Crocker.
I may try another recipe, but if it isn't better, Rocco is off to the used book store for another sucker.
P.S. I don't think I would like to eat with anonymous who's family and friends can't get enough of these treats.

johnathan said...

Your tastebuds don't deserve anything this HORRID. I am a dieter and I'm used to the low-cal versions of things being...shall we say...less tasty. I had no preconceived notions that these brownies would taste like Pillsbury, Duncan Hines or any "real" brownie. But they turned out TERRIBLE. They look atrocious and taste even worse. I used Splenda and they tasted a little bitter from the chocolate and they had the consistency of refried beans, even after 30 minutes in the oven. So far, the best I've tried is the "No Pudge" brand of brownies that come in a pink box with a pig on the front. They use yogurt and actually taste like a brownie. Rocco, if this is the best you can do, then you need to hang it up, buddy. Mix some cocoa into a can of ALPO and call it a brownie. It would taste better.

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