From an article in the Baltimore Sun about the Food Network:
"According to Marc Summers, the executive producer of Dinner Impossible as well as host of the show Unwrapped, the transition from dump-and-stir to reality was inevitable. 'They have to grow,' he said. 'Look at VH1 - they have no videos anymore. It's the same with the Food Network. They have to move beyond cooking.'"
To what, exactly?